Starbucks yasangiye imigambi yo gukora aurupapuro rw'ikawairashobora gukoreshwa.
Starbucks yatangaje gahunda yayo yo kumenyekanisha bundi bushyaurupapuro rw'ikawaku bubiko bwayo bwose ku isi mu 2025. Igikombe gishya kizaba gikozwe mu bimera bishingiye ku bimera byashizweho kugira ngo bisubirwemo kandi bifumbire.
Icyerekezo cya Starbucks cyo gukuraho ibyatsi bya pulasitike imwe rukumbi ni igice cyimbaraga nini zo kugabanya imyanda no kuzamura iterambere rirambye mubikorwa byayo.Iyi mbaraga ishingiye ku ntego y’isosiyete yo kugabanya imyanda y’imyanda 50% mu 2030. Mu gukuraho ibyatsi bya pulasitike, Starbucks irimo gutera intambwe igana kuri iyo ntego irambye.Kwimuka kandi byohereza ubutumwa kubindi bigo ndetse n’abaguzi ko bishoboka guhindura impinduka nziza kubidukikije mugihe ugikora ubucuruzi bwatsinze.Starbucks yiyemeje kugabanya imyanda no kuzamura iterambere rirambye kandi izakomeza gushakisha ubundi buryo bwo kugera kuri izo ntego mugihe kizaza.
Starbucks imaze gutera intambwe igaragara muri kano karere, harimo no gutangiza gahunda yayo "Zana Igikombe cyawe bwite", ishishikariza abakiriya kuzana ibikombe byabo byongeye gukoreshwa mububiko kandi bitanga igiciro cyo kubikora.Iyi sosiyete kandi yashyizeho ibifuniko bishya bitunganyirizwa mu byatsi kandi irimo gukora ibishoboka byose ngo ikureho ibyatsi byose bya pulasitike mu bubiko bwayo bitarenze 2020.
Igikombe gishya gishobora gukoreshwa giteganijwe kuba intambwe igaragara imbere mubikorwa bya Starbucks.Igikombe kizashyirwaho kugirango kimare gukoreshwa byinshi, kugabanya ibikenerwa bikoreshwa kandi amaherezo bigabanya imyanda.
Gutezimbere igikombe gishya nimbaraga zifatanije hagati ya Starbucks na Closed Loop Partners, isosiyete yibanda mugutezimbere ikoranabuhanga nibikoresho birambye.Ibigo bimaze gushora miliyoni 10 z'amadolari mu guteza imbere igikombe gishya gishobora gukoreshwa kandi kibyara ifumbire mvaruganda, kandi kirakora ibishoboka byose kugira ngo kigerageze kandi tunonosore igishushanyo mbonera kugira ngo kigere ku isoko mu 2025.
Itangizwa ryigikombe gishya gishobora gukoreshwa gishobora kugira ingaruka zikomeye mubikorwa bya kawa muri rusange.Starbucks ni umwe mu bacuruza ikawa nini ku isi, kandi kwiyemeza kuramba birashoboka ko bizabera urugero andi masosiyete mu nganda.
Ariko, hariho impungenge zijyanye nigiciro nigishoboka cyigikombe gishya.Abahanga bamwe bibajije niba igikombe kizatwara amafaranga menshi kuri Starbucks kandi niba abakiriya bazemera kwishyura premium kubikombe bikoreshwa.
Nubwo hari impungenge, Starbucks ikomeje kwiyemeza intego zayo zirambye, no guteza imbere ibishya byakoreshwaigikombeni intambwe igaragara mu mbaraga za sosiyete yo kugabanya imyanda no kuzamura iterambere rirambye mu mikorere yayo.
Igihe cyo kohereza: Gicurasi-09-2023